About Kibble & Co.
The provisions counter for people who read the ingredient panel.
We don't manufacture a house line and dress it up as choice. We shelve the independent nutrition and gear brands that earn their place — Open Farm, Native Pet, Wild One, Finn, maxbone — then layer our own Auto-Refill program and curated bundles on top, so the routine runs itself.
The single promise: the good stuff, chosen for you, never running out.
Annual GMV
$100M
Subscription GMV
$30M
Avg. order
$102
Vetted brands
5
Why multi-brand
Your dog doesn't care whose logo is on the bag — they care what's in it. So we curate across the best independent makers instead of locking you into one label. We name the maker on every product, because the curation is the credibility. We don't list everything. We vouch for things.